67: What It Really Means — From Viral Meme to In-N-Out Shake-Up

Have you noticed everyone suddenly talking about 67 — not as a number on a math quiz, but as something cultural, social, and downright meme-worthy? If you’re scratching your head wondering what 67 means and why it’s trending everywhere from TikTok feeds to In-N-Out burger restaurants, you’re in the right place.

In this deep dive, we’ll unpack why 67 matters, how it became one of 2025’s most bizarre internet sensations, what real-world effects it had (including In-N-Out removing 67 from its ordering system), and what the trend tells us about modern internet culture.

By the end, you’ll walk away with a clear understanding — not just of what 67 is, but why it became a cultural flashpoint, and how brands, communities, and even everyday customers reacted. Let’s get into it.

Introduction

What’s the Deal with 67?

You might first have encountered 67 when someone shouted “six-seven!” in a TikTok video — or maybe you saw a news story about In-N-Out quietly removing the number 67 from its order system. Yes, that’s real.

What started as an internet meme became something bigger — part social ritual, part silly slang, and even disruptive enough to change how a major fast-food chain operates.

But before we go too far, let me ask:
Why does a number with no clear definition gain such traction? That’s the fascinating part of this story.

In this article, we’ll explore:

• A clear breakdown of what 67 means (or doesn’t mean)
• How it went viral — across youth culture and social apps
• Why established companies like In-N-Out changed their systems over it
• What this trend reveals about internet behavior today
• FAQs — so you never wonder “67 what?” again

Topic Explanation

The Internet Meme, Social Trend, and Viral Slang Behind 67

Let’s start with a confession: 67 doesn’t have a single, fixed meaning — at least not in the traditional sense like “LOL” or “BRB.” Instead, it functions more like a symbol, a viral trigger, or even a social performance.

Here’s how it unfolded:

• A song called Doot Doot (6 7) by rapper Skrilla (officially released in early 2025) repeated the phrase “6-7,” which sparked interest among online communities.
• Social creators began using the term and accompanying hand gesture (two palms up alternately raising and lowering) in videos across TikTok and Instagram.
• Influencers, basketball fans, and teens spread it further — often with no clear definition attached.

According to Dictionary.com, “67” was even named a Word of the Year, defined as a social slang term largely on the basis of its viral energy rather than semantic clarity.

Think of 67 almost like randomly turning to page 67 of a book — then everyone suddenly decides it’s meaningful. Its charm isn’t in what it means, but that people embrace it and repeat it.

In this way, 67 stands alongside other internet phenomena: nebulous, participatory, and fun to latch onto.

Benefits & Use Cases

Why People Use 67 — And Where It Shows Up

Okay, so if 67 doesn’t mean anything tangible, why do people use it — and where?

Here’s the real-world rundown:

1. Social Play & Identity

For many teens and young adults, shouting “six-seven!” became a kind of inside joke — a way to belong to a shared cultural moment.

• It’s playful, a bit silly, and intentionally nonsensical
• Works like a code between people in the know

2. Content Engagement

On TikTok and Instagram, doing the 67 gesture or chant sparked laughs, duets, and virality — driving views and interactions.

This is how most memes function today: not as meaningful statements, but as interaction fuel.

3. Pop Culture Reference

Because the phrase intersected with sports figures like LaMelo Ball (whose height — 6’7″ — was woven into memes), it had legs in the sports and fandom sphere too.

4. Marketing and Brand Moments

Some companies leaned into it — for example:

• Wendy’s offered 67-cent Frosties
• Pizza Hut promoted 67-cent wings

Brands recognized a chance to tap into meme momentum and convert it into promotions.

So yes — 67 isn’t just random chatter. It became a trend with practical touchpoints across entertainment, food culture, and social media.

Step-by-Step Guide

How 67 Went Viral: A Simple Breakdown

Let’s walk through the lifecycle of how something as obscure as “67” became a cultural moment.

Step 1: A Repetitive Phrase in a Song

The track Doot Doot (6 7) repeatedly mentioned “6-7,” giving it rhythm and repetition — key ingredients for meme culture.

Step 2: Social Amplification on TikTok

Short-form videos picked it up and paired it with gestures, edits, reactions, dances, and stereotypes. Users jumped in simply because it was catchy or absurd.

Step 3: Cross-Platform Spread

From TikTok to Instagram Reels to YouTube Shorts, it spread beyond its origin point.

Step 4: Participation

Teens started using 67 audibly — chanting it in public, sharing videos, or shouting it in comment sections.

Step 5: Real-World Echoes

At places like In-N-Out, kids would wait just to hear a worker call out order number 67 — then cheer loudly, film, and post.

Step 6: Business Response

Faced with operational disruption, In-N-Out chose to remove 67 (and sometimes 69) from its order numbering system to avoid the frenzy.

This step-by-step shows how something intangible can affect physical behavior.

ALSO READ: The Unraveling — What’s the Story of Jen Shah?

Tools, Comparisons & Recommendations

Understanding the Spread of Meme Culture

Below are some tools and contexts that help explain how internet trends like 67 take off:

Social Platforms

Platform	Role in Trend
TikTok	Primary incubator — short videos make repetition easy
Instagram Reels	Helps bring trends to a broader audience
YouTube Shorts	Sustains longer engagement and legacy clips

Each platform supports replication and remixing — the fuel of meme life cycles.

Trend Tracking Tools

If you want to monitor how terms like 67 evolve over time, here are some useful tools:

• Google Trends — tracks search interest over time
• TikTok Analytics — for creators to see trend adoption
• Dictionary.com Trends — highlights emerging slang

These help creators and marketers understand popularity versus longevity — not just noise.

Free vs. Paid Tools

Tool Type	Good For	Cost
Google Trends	Broad public interest	Free
TikTok Analytics	Creator insights	Free (with account)
Social Listening (e.g., Brandwatch)	Deep sentiment analysis	Paid
Meme Data Tools (e.g., Know Your Meme Pro)	Historical tracker	Paid

The insights show that while free tools are great for observing patterns, paid tools can help predict how and where trends might impact brands.

Common Mistakes & Fixes

What People Often Get Wrong About Trends Like 67

Even experienced marketers and culture watchers make these missteps:

Mistake: Taking the Trend Literally

Many assume 67 has a literal definition or hidden meaning.
Fix: Understand the trend as cultural energy, not a defined term.

Mistake: Ignoring Offline Impact

Some brands dismissed the trend as “just silly internet noise.”
Fix: Watch for on-the-ground behavior — like crowds disrupting In-N-Out lines.

Mistake: Forcing the Trend

Brands sometimes awkwardly insert a meme into promotions with no relevancy.
Fix: If you use internet culture, make it authentic to your audience.

Conclusion

The story of 67 isn’t about the number itself — it’s about how modern culture, especially among Gen Alpha and Gen Z, interacts with meaningless content in meaningful ways.

From a song lyric to a meme, to a phrase that got teens cheering in fast-food restaurants — and ultimately caused a company to change its ordering system — 67 shows the immense power of digital culture.

Whether you find it hilarious, confusing, annoying, or fascinating, one thing is certain: internet culture today moves fast, and it doesn’t always need a dictionary to make impact.

Want more insights like this? Drop a comment below, share your experience with the 67 trend, or tell us what meme you think will be next!

FAQs