Santa Clara, United States– More than 135 million viewers tuned in to watch Bad Bunny headline the Super Bowl LX halftime show on Feb. 8, 2026, at Levi’s Stadium in Santa Clara, California, according to early audience figures reported by U.S. media. The performance, the first halftime set delivered entirely in Spanish, drew a record-setting global audience and became one of the most-watched live music events in television history.
The Puerto Rican artist’s appearance marked a historic milestone for the NFL’s annual championship broadcast, which routinely commands one of the largest television audiences worldwide. Early estimates indicate the halftime show surpassed previous viewership highs, underscoring the scale of the Super Bowl’s reach beyond sports audiences.
Bad Bunny’s set featured guest appearances from performers including Ricky Martin and Lady Gaga and incorporated cultural references to Puerto Rico, immigration, and unity across the Americas. The production’s symbolism and Spanish-language presentation made it a focal point of the broadcast and a widely discussed cultural moment.
Engagement extended beyond television viewership. Apple Music reported a sevenfold increase in Bad Bunny listening immediately after halftime, while related press-conference coverage drew more than 63 million views within 48 hours across streaming and social platforms.
A separate, online alternative halftime program organized by the conservative group Turning Point USA attracted several million viewers, averaging roughly 4 million to 5 million during the stream and reaching more than 5 million at points, far below the audience for the official NFL performance.
The contrast between the record-setting official show and smaller counterprogramming highlighted the Super Bowl halftime stage’s continuing dominance as a global entertainment platform.
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Hannah Price is a digital journalist who covers breaking news, global events, and trending stories with accuracy and speed. She has previously contributed to several online magazines and has built a reputation for verifying facts before publishing. Hannah believes in responsible reporting and aims to present stories in a way that readers can trust.
